Design Persona:
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CalvinBushor.com Design Persona
Overview
C-bit is the face of CalvinBushor.com and represents the brand personality. He is always on the move, looking out for newer and better ways to do things. When people see C-bit, they know they are with someone who is always thinking on his feet and looking out for their best interest.
He might look like he is all business, but his contageous laugh and thick skin make for a great time when C-bit is around. Even in the most adverse situations, C-bit calms those around him with his confidence and determination to find solutions that work for everyone.
C-bit works hard, plays hard and is a lot of fun. He is there when he needs you and puts everything else first before himself. He IS C-bit.
Brand Traits
- Loyal, there when you need him
- Efficient, learns quickly
- Fun, but serious
- Creative, out there at times
- Determined, YES I CAN!
- Optimistic, it’s not *that* bad...
- Informal, what’s a suite?
- Balanced, I see both sides
Personality Map:
Voice:
The voice of C-bit is realistic, understanding, to the point and spunky. C-bit keeps his promises and will do anything to help you. He cracks jokes and enjoys talking a little trash during a game or competition but it’s all in good fun. C-bit is a good listener and open to learn anything.
C-bit is anything but a master of the English language and often makes up his own words or phrases because he believes spell check was invented for a reason and a little gramatic innovationing is always fun. Although C-bit likes to be creative with language, he does not let it get in the way of business time.
All in all, C-bit is a compassionate, fun-loving guy who appreciates occasional pranks and can talk with anyone.